Muhammad Rimmel is a BMI Campus Alumnus. He has been honored with the Youngest Entrepreneur of Islamabad award by the Entrepreneur Development Institute of Pakistan. His entrepreneurial ventures are one of a kind; Sienna restaurant was unique in its ambiance and Nutella Spot was the first ever joint serving all Nutella based confectionaries. Additionally, Guilty Pleasures was the first ice cream parlor to introduce ice cream rolls in Islamabad. He has also launched Rimmel Fragrances and a clothing line by the name of The Closet. Apart from that he has been involved in numerous theatre plays and music videos. He is a model for the nation’s most highly ranked modelling agency; Citrus Talent.  He has also worked in Mobilink and Silk bank. Rimmel works at Keep Truckin (A Silicon Valley google based startup in USA) as a Regional Sales Manager for customer expansion.